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"Great Hair at a Great Price" is not just a catchy slogan for Malcolm's Haircutters: "Early in my career as a hairstylist," observes Malcolm Bonawits, founder and owner of the chain of eight salons, operating for 40 years, "I learned that everyone who visits a hair salon wants an experience that will reinforce their self-esteem. I decided that my salons would not only provide that experience, but would also enhance it by providing our quality services in a friendly atmosphere and at a reasonable price. When clients walk out of my salons, they leave with a much more positive feeling than when they first walked through the door: they feel better about their looks... and also about their wallet." After all... "Great Hair at a Great Price!" is not just what we do; it's what we are all about.